Helpful Tips for Choosing an Organic Skincare Brand/Product
Organic Skincare products are hot in Nigeria right now and
although they may all seem lovely and harmless, you have to be strategic in
your decision making. Here are a few steps to take or consider before making
the decision to buy from that brand:
1.
Research:
Take time out to surf the web about
different organic ingredients used in skincare; their benefits, expected
results and possible side effects. The internet has tonnes of information that
you will find useful. This way, every time someone mentions a particular plant
or fruit with respect to skincare you have some idea what they are talking
about
2.
Be specific:
Don’t be vague. Know what you want for your
skin and ensure that you tailor your search for skincare accordingly. Take for
example, you want to treat for hyper pigmentation then you shouldn’t be on a
skin bleaching retailers website…do you get the gist? If you aren’t sure what
your skin needs, visit a dermatologist
3.
Engage them in conversation
Unlike top beauty brands that don’t have
faces, organic skincare products have patrons who are usually easily
accessible. Give your company of interest a call or a visit. Ask questions
regarding your skin needs and probe them about how they source their
ingredients. In the conversation, look out for hints of knowledge regarding
skincare i.e some qualification or experience based information; this is very
important because not every brand that claims to be 100% organic is actually
100% organic
4.
Read reviews
The best form of marketing is still word of
mouth; as human beings we generally trust services that other people have
certified good based on their personal experience. Check out reviews on their
website, Instagram pages or get information regarding their service and
products from their social media followers
5.
Learn about your skin and its needs
You have to know and understand your skin
very well to be able to decide or ask for recommendation on what kind of help
it needs. 100% organic items are usually very safe for use, however some
ingredients do not work well with certain skin types e.g. some natural oils are
not suited for certain skin types or skin conditions while you might also react
terribly to other ingredients. You also need to be aware of any possible allergic reactions.
6.
Attend fairs and exhibitions
Nigeria hosts a number of beauty events
every year. These events are great for meeting lots of skin care companies, but
more importantly you get to meet a sizeable number of their customers who can
provide first hand experiences of using these products
by Jumai
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